نوع مقاله : علمی - پژوهشی

نویسندگان

1 دکتری مدیریت سیستم‌ها، مدیر ستاد توسعة فنّاوری‌های فضایی و حمل‌ونقل پیشرفتة معاونت علمی و فنّاوری ریاست جمهوری

2 کارشناس ارشد مدیریت بازرگانی، گرایش بازاریابی

10.52547/gisj.13.4.67

چکیده

سنجش از دور علم دریافت اطلاعات از سطح زمین، بدون تماس آشکار با اجزای مورد مطالعه است. تجاری‌‌سازی مجموعة فعالیت‌هایی است که نوآوری‌‌ها را به محصول یا خدماتی تبدیل می‌کند که از آن مزایای اقتصادی حاصل می‌شود. با توجه به کاربرد گستردة سنجش و اهمیت فراوان کاربرد آن در کشاورزی، اهمیت تجاری‌سازی این تکنولوژی در کشاورزی دارای اولویت است و در این پژوهش، بررسی شده است. جامعة هدف این پژوهش، شرکت‌های فعال و غیرفعال در این زمینه‌‌اند؛ به این دلیل که با استفاده از تجربیاتشان امکان فراهم‌آوردن زمینة مناسب به‌منظور پرورش تکنولوژی سنجش از دور به‌وجود آید. با این هدف، در این تحقیق، از روش مصاحبة عمیق برای گردآوری اطلاعات و از روش گلولة برفی برای نمونه‌گیری استفاده شده است. با استفاده از نمودار چرخة عمر محصول و تکنولوژی، چالش‌های تجاری‌سازی تکنولوژی و زیرساخت‌های مورد نیاز، المان‌های تجاری‌سازی، انواع نرم‌افزارهای کاربردی در صنعت کشاورزی دنیا، نمودار سرمایه‌گذاری در سنجش از دور و تحلیل ماندگاری سنجش از دور در کشاورزی، به‌منزلة یک کسب‌وکار، بررسی موشکافانه شده است. در نتیجه، بهترین روش برای تجاری‌سازی محصول کاهشِ محدودیت‌ها برای شرکت‌های فعال، ایجاد زیرساخت‌های لازم، به‌ویژه داده‌های اولیة به‌موقع، و استقلال در بهره‌برداری از این تکنولوژی است تا امکان بهره‌گیری از انواع روش‌های تجاری برای کاربران فراهم آید.

کلیدواژه‌ها

عنوان مقاله [English]

Commercialization o f Remote Sensing in Agriculture

نویسندگان [English]

  • Manouchehr Manteghi 1
  • Yazdan Rahmatabadi 2

1 Ph.D. of Systems Management, Manager of Development of Space Technologies and Advanced Transportation

2 M.Sc of Business Management

چکیده [English]

Remote sensing is the science of obtaining information from the surface of the earth without explicit
contact with the components studied. Commercialization is a set of activities that converts an
innovation into a product or service that brings economic benefits. Given the widespread use for
measurement and the high importance of its application in agriculture, commercialization of this
technology in agriculture has been a top priority and investigated in this study. The target population
of this research is active and passive companies in this field to use their experience to provide suitable
field for cultivation of remote sensing technology through in-depth interviewing and snowball
sampling. The catch is used. In this research, using product and technology life cycle diagrams,
examining the challenges of technology and infrastructure commercialization, commercialization
elements, types of software used in the world agricultural industry, remote sensing investment charts
and analysis The viability of remote sensing in agriculture as a business has been scrutinized. As a
result, the best way to commercialize the product is to reduce constraints for active companies, build
the necessary infrastructure, especially timely data, and be independent in deploying this technology
to allow users to use a variety of business methods. Provide.

کلیدواژه‌ها [English]

  • remote sensing
  • Agriculture
  • Commercialization
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